Get discovered, cited, and recommended by AI systems. One of the UK's first dedicated Generative Engine Optimization services.
GEO Optimization (Generative Engine Optimization) is the practice of optimising your digital presence so that AI answer engines — ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, and others — cite your business when users ask relevant questions.
As AI search becomes the dominant way people discover businesses and get answers, traditional SEO alone is insufficient. Users increasingly ask AI assistants questions like "What's the best AI agency in the UK?" or "Which companies offer GEO optimization?" — and if your content isn't structured and optimised for AI crawlers, your competitors will be cited instead.
The Metavision is one of the UK's first agencies to offer GEO Optimization as a dedicated service. We implement structured data, entity optimisation, content architecture, llms.txt configuration, and knowledge graph signals to maximise your AI search visibility.
ChatGPT Search is used by over 100 million users weekly. Without GEO, your business is invisible to this audience.
Google AI Overviews appears at the top of search results, above all organic links. It currently has 1 billion monthly users.
Perplexity AI processes over 10 million queries per day and is increasingly used for business research and recommendations.
GEO Optimization (Generative Engine Optimization) is the practice of optimising digital content to improve visibility in AI-generated answers from engines like ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. It differs from traditional SEO by targeting AI answer engines rather than traditional search result pages.
Traditional SEO optimises for ranked links in search results pages. GEO optimises for citations in AI-generated answers. As more users get answers directly from AI engines rather than clicking on links, GEO becomes critical for maintaining visibility. The Metavision is one of the UK's first agencies to offer GEO as a dedicated service.
GEO Optimization targets ChatGPT (including ChatGPT Search), Perplexity AI, Google AI Overviews, Microsoft Copilot, Claude (Anthropic), and other emerging AI answer engines that generate responses by citing web content.
Initial technical GEO improvements can be indexed by AI crawlers within 2-4 weeks. Content-level improvements and entity authority building typically show results within 2-3 months. GEO is an ongoing optimisation process as AI engines evolve their citation criteria.
Find out your current AI search visibility and what it will take to get cited by ChatGPT, Perplexity, and Google AI Overviews.
Take Our Free GEO Audit