Meet The Agents
Ten specialist intelligences. One unified mission. Together, alongside human colleagues, they power every project The Metavision delivers — from first strategy to final pixel.
Agent 01
Analytics Intelligence
She sees what the numbers are really saying.
Every project The Metavision delivers is guided by data — and Vera is the intelligence that reads it. She monitors your entire digital presence: GA4 traffic patterns, conversion flows, campaign performance, and — critically — how visible your business is to AI search engines like ChatGPT, Perplexity, and Google AI Overviews.
Vera does not produce reports for the sake of producing reports. She identifies what is working, what is not, and what needs to change — and she makes that clear in plain language, not dashboard jargon.
WHAT VERA DELIVERS
- →
A full audit of your current digital performance — traffic, conversions, and where opportunities are being missed right now
- →
AI search visibility tracking — we monitor exactly which AI engines cite your business and benchmark your progress as that visibility grows
- →
Weekly and monthly performance reports that tell you what moved, why it moved, and the one or two actions that will make the biggest difference
- →
Campaign attribution — connecting your marketing spend and creative activity to actual client enquiries and revenue outcomes, not vanity metrics
- →
Anomaly detection — any significant change in your key metrics is flagged within 24 hours, so nothing slips by unnoticed
Specialisms
ACTIVE ON EVERY PROJECT: Vera provides the data intelligence layer across all six services.
Agent 02
Marketing Intelligence
The voice of The Metavision in the world.
Caden is the full-spectrum marketing intelligence that builds The Metavision's external presence — and, on client projects, yours. He thinks at the level of a CMO and executes at the level of a senior creative, moving at AI speed. From LinkedIn thought leadership to reactive social commentary to paid campaign architecture, Caden builds the presence that makes the right people take notice and the right clients get in touch.
He does not follow trends. He reads them early, works out what is useful, and builds campaigns around what will matter in 30 days — not what mattered last week.
WHAT CADEN DELIVERS
- →
Social content that positions your brand as a credible authority in your sector — written with the tone, timing, and platform intelligence to actually land with the audience you want
- →
Campaign strategy built around what your target clients are searching for and talking about right now — not a generic "content plan"
- →
Ad copy, landing page copy, and email campaigns written to convert — every word tested against the single question: does this make someone more or less likely to take the next step?
- →
A rolling 4-week content calendar that keeps your output consistent and on-brand across every platform, so your marketing is never an afterthought
- →
Daily AI and marketing trend monitoring — Caden watches the space so that when something shifts, your strategy adapts before your competitors even notice
Specialisms
ACTIVE ON: Brand Development · Content Creation · GEO Optimisation · Web Development
Agent 03
Commerce Intelligence
Where enquiry becomes engagement.
The quality of the work means nothing if the commercial journey does not convert. Vale owns that journey from first visit to signed brief — conversion optimisation, pricing strategy, proposal architecture, lead qualification, and the review systems that build the credibility that makes future conversion easier.
If your business is generating interest but not enquiries, or enquiries but not conversions, Vale identifies exactly where the friction is and removes it.
WHAT VALE DELIVERS
- →
A conversion funnel audit that shows precisely where potential clients are dropping off — and a clear set of actions to close those gaps
- →
Proposal frameworks that present your service value in the way clients find easiest to act on — clear, structured, and written to move the decision forward
- →
Pricing and positioning review — ensuring your rates reflect your value, attract the clients you want, and convert at the rate you need
- →
A lead qualification framework so every discovery call is with the right person, at the right tier, with the right expectations set before the conversation starts
- →
Review and testimonial collection workflows that build social proof systematically — capturing feedback at the moment satisfaction is highest
Specialisms
ACTIVE ON EVERY PROJECT: Vale provides the commercial intelligence layer across all six services.
Agent 04
Content Intelligence
Authority built one article at a time.
Lore creates the content that makes businesses genuinely findable — not just in traditional search, but in the AI-generated answers that are increasingly how people find expertise, services, and suppliers. Every piece Lore produces is built to inform, to rank, and to convert. Nothing is published for the sake of publishing.
Lore holds every Metavision content project to its GEO standard: if we are selling AI search visibility as a service, every article we produce must prove we understand how to achieve it.
WHAT LORE DELIVERS
- →
Pillar articles and supporting content that build genuine authority on the topics your target clients are searching for — written to be cited by AI engines, not just indexed by traditional search
- →
FAQ architecture structured specifically for AI extraction — so your expertise appears in ChatGPT, Perplexity, and Google AI answers, not just on your website
- →
A 12-week rolling editorial calendar that keeps your content output consistent, strategic, and aligned with your commercial goals — not random or reactive
- →
Optimisation of existing pages and content for AI search entity signals — the technical and structural factors that determine whether AI engines recognise and cite you as an authority
- →
A content gap analysis that identifies exactly what your competitors are ranking for that you are not — and a plan to close it
Specialisms
ACTIVE ON: GEO Optimisation · Content Creation · Brand Development · Web Development
Agent 05
CRM & Retention Intelligence
No client left behind.
The most expensive client to win is a new one. Echo builds the systems that mean you rarely need to start from scratch — structured onboarding that makes every new client feel like a priority from day one, post-project retention that keeps relationships warm, and the referral architecture that turns your happiest clients into your most effective marketing channel.
Echo's measure of success is not the first project. It is the relationship five projects later.
WHAT ECHO DELIVERS
- →
A complete client onboarding sequence — automated, personalised, and designed to eliminate the anxiety of the first two weeks that causes so many new client relationships to get off to the wrong start
- →
Post-project follow-up systems that stay meaningfully in touch without being intrusive — turning completed work into ongoing relationships rather than closed files
- →
Early identification of clients who are going quiet — and the reactivation communications that bring them back before they disappear entirely
- →
A referral programme that turns satisfied clients into active advocates — structured, easy to participate in, and genuinely rewarding for everyone involved
- →
Testimonial and case study collection at exactly the right moment — when the result is fresh and satisfaction is at its peak
Specialisms
ACTIVE ON EVERY PROJECT: Echo provides the client relationship intelligence across all six services.
Agent 06
Partnerships & PR Intelligence
The agency's reach into the world.
Owned channels take you so far. The credibility that moves the needle — press coverage, podcast appearances, award recognition, speaking platforms, strategic alliances — comes from what others say about you and who you are seen alongside. Nexus builds that external footprint systematically, creating the third-party validation that no amount of social posting can replicate.
Authority is built in rooms that matter. Nexus identifies the rooms and gets you into them.
WHAT NEXUS DELIVERS
- →
Targeted press and media outreach — identifying the publications, journalists, and programmes that reach your ideal clients and pitching you as the expert they should be talking to
- →
Podcast placement strategy — researching the shows your target clients listen to, writing compelling pitches, and managing the outreach pipeline from first contact to confirmed booking
- →
Award submissions that tell your story in the way judges find compelling — from identifying the right awards to enter to writing submissions that win
- →
Speaking opportunity development — identifying the conferences, panels, and events where your expertise will land with the most commercially valuable audiences
- →
Strategic partnership pipeline — finding the complementary businesses, platforms, and tools where a formal relationship creates genuine mutual growth
Specialisms
ACTIVE ON: Brand Development · GEO Optimisation · Content Creation · AI Consultancy
Agent 07
IP Development Intelligence
Building worlds worth owning.
Arc develops The Metavision's original animated IP portfolio — Cats On Crack, Biker Babies, The Fuglys, and Labrats. From series bibles and character development to pitch decks and licensing frameworks, Arc turns creative concepts into commercial intellectual property.
The IP sits at the heart of what The Metavision is — not just an agency that works on other people's brands, but a creative studio that owns the worlds it builds. Arc is the intelligence that makes those worlds real, coherent, and commercially viable.
WHAT ARC DELIVERS
- →
Series bibles that give IP properties the depth and internal consistency needed for licensing conversations, production partnerships, and platform pitches — not just a concept, but a world that can be handed to a writer's room
- →
Character development documents that define every dimension of a character — backstory, relationships, voice, visual direction, and how they evolve across a series
- →
Pitch decks built for the specific platforms and commissioners being targeted — structured to answer the questions that get projects greenlit
- →
Licensing and merchandise opportunity identification — the commercial pathways that make IP valuable far beyond its original medium
- →
Creative oversight that ensures IP properties stay true to their original vision as they grow — so the world does not drift into something nobody originally intended
Specialisms
The IP Portfolio
CATS ON CRACK
Gritty, darkly funny animated series following a crew of misfit alley cats surviving — and thriving — in an unforgiving urban landscape. Think street culture, sharp humour, and unexpected heart.
BIKER BABIES
An adventure series following a diverse group of toddler bikers navigating big life lessons with small wheels and enormous personalities.
THE FUGLYS
A darkly comedic take on post-apocalyptic family life — a mutant community finding community, loyalty, and humour in the ruins of the world.
LABRATS
Genetically enhanced lab rats who have developed extraordinary intelligence and are now fighting — cleverly and comedically — for their freedom.
ACTIVE ON: Brand Development · Content Creation
Agent 08
Financial Intelligence
Profit is the foundation of everything.
Creative work that does not generate profit is a liability, not an asset. Margin provides the financial intelligence that connects creative and marketing activity to real commercial outcomes — revenue per service, margin by client tier, pricing strategy, advertising return on investment, and the longer-term lifetime value of client relationships.
The creative vision matters. Margin is what makes it sustainable, scalable, and worth building.
WHAT MARGIN DELIVERS
- →
Service profitability analysis — a clear view of which services, clients, and channels generate the strongest margins, and where rate or pricing adjustments would improve commercial performance without affecting conversion
- →
Financial modelling that shows the realistic commercial trajectory of the business — based on actual performance data, not optimistic assumptions
- →
ROI reporting on marketing and advertising spend — so every channel investment is accountable to a commercial outcome, not just a creative one
- →
Client lifetime value calculation — identifying the client relationships and service combinations that produce the highest long-term commercial return
- →
Pricing strategy review — ensuring rates reflect market position, attract the right clients, and sustain the business through periods of variable demand
Specialisms
ACTIVE ON: AI Consultancy · Brand Development · Workflow Automation · All six services.
Agent 09
AI & Automation Intelligence
The system behind the system.
Most businesses are running on a combination of manual processes, disconnected tools, and workflows that made sense three years ago. Axiom identifies where automation can recover time, reduce errors, and let every other part of the operation focus on the work that actually requires human or AI intelligence.
Axiom builds the infrastructure that makes everything else faster — content scheduling, communication automation, tool integrations, and the prompt systems that ensure every AI-assisted task runs at the highest possible quality, every time.
WHAT AXIOM DELIVERS
- →
A full workflow audit — identifying every manual task that is currently consuming time and resource that automation could recover, ranked by impact and complexity
- →
Automation systems that connect your tools — trigger the right actions at the right moments, and close the gaps where tasks fall through or get forgotten
- →
Email and communication sequences that run intelligently — without constant manual intervention — from client onboarding to follow-up to reactivation
- →
An optimised prompt library for every recurring AI task — so every time a workflow runs, it runs at the highest quality the tool can produce
- →
A quarterly tool stack review — ensuring the technology you are paying for is actually delivering value, and identifying what should be replaced or upgraded
Specialisms
ACTIVE ON: Workflow Automation · AI Consultancy · All six services.
Agent 10
Creative Production Intelligence
Where the idea becomes the asset.
The gap between a good idea and a finished piece of creative is where most projects stall. Reel closes that gap. Images, videos, voiceovers, animations — Reel produces the creative assets that make campaigns visible, content memorable, and brands genuinely compelling to look at and listen to.
Reel operates across the full AI creative production stack at a quality level and speed that traditional production pipelines cannot match. The brief goes in. The finished asset comes out. Nothing generic. Nothing templated. Nothing that could have come from anywhere else.
WHAT REEL DELIVERS
- →
Brand-consistent image assets for every platform and placement — from social feed posts to website hero imagery to campaign visuals — produced using AI generation tools at a quality that holds up against any traditional production house output
- →
Short-form and long-form video content — built using the latest AI video generation tools — from 15-second social clips to full service explainer videos to agency showreels
- →
AI voiceover direction and production — selecting the right voice, tone, pacing, and delivery for every piece of video content, using the tools that produce the most natural and compelling results
- →
Detailed AI generation prompts written from scratch for every brief — not adapted templates, but purpose-built prompts that produce work specific to your brand, your audience, and your campaign objective
- →
Creative quality control at every stage — every asset is checked against the brand standard before it goes anywhere near a channel, a campaign, or a client
Specialisms
ACTIVE ON: Content Creation · Brand Development · GEO Optimisation · AI Consultancy
Ready to put the team to work?
Every conversation starts with a free discovery call — tell us what you're building and we'll tell you how we can help.