Answer 20 questions across 5 brand dimensions and get an instant score with actionable recommendations.
0 of 20 answered
Your logo is professionally designed and works in colour and monochrome
A strong logo should be versatile — usable on dark backgrounds, small sizes, and in print.
You have a defined brand colour palette with HEX/Pantone codes
Consistent colour usage builds recognition. Without exact codes, colours drift across materials.
You use consistent fonts across all brand touchpoints
Mixing fonts randomly undermines professionalism. Define a primary and secondary typeface.
You have documented brand guidelines (even a simple one-pager)
Guidelines ensure anyone working on your brand stays consistent.
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